Quantum communications: Real science behind Web 2.0 analytics?

                                                                                                                

HOW LONG IS A PIECE OF STRING?     






This is the question posed last week on BBC's Horizon documentary hosted by Alan Davies. In this episode, Davies finds out some astonishing answers:

1) The piece of string is infinite.
2) The the piece of string can be in two places at once.
3)The piece of string has no measurement until it goes through the process of being measured.


All these answers were supplied and verified by scientists and mathematicians utilizing quantum physics and mechanics models and formulas. A series of experiments in measurements were utilized, the audience learned that the word "quantum" has its origin in the Latin phrase "how much".

Do you think we can make a  connection here to mass communications?

Firstly, we're communicating by way of complicated mechanical devices invented by people who had to study things like the significance of E=Mc2 and apply it to other things like........the speed of particles through fiber optic conductors.

Secondly, we use these devices as PR practitioners to monitor social interaction between our subjects and identified publics. Industry is beginning to feel the impact of this and value the benefits that this two way symmetrical communication affords.

Finally,  PR practitioners  in the field are continually needed to qualify their work with with something other than output. We need to quantify our results. If you are in the field, how secure do you feel using the old models of measurements in a Web 2.0 world?

HOW LONG IS YOUR PIECE OF COMMUNICATIONS STRING?


Perhaps the answer lies in the physical science behind communications - although Quantum Communications maybe a misnomer here as it deals more with communications on the  molecular  level. However, I'm putting it to you fellow Web 2.0 pioneers that a formula or formulas should be developed . Go back to quantum basics E=Mc2.  KPIs and SEOs we use as PR practitioners will be taken very seriously. Behind the data is an ancient science.


Is it infinite or have you even started to to measure it? How do you measure something that seems infinite anyway? When anyone, anywhere, anytime can create content, can we ever measure it?